About

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Product & Visual Designer

Impactful solutions created with informed UX
strategy, quality visual design and user empathy

 

Overview     |     About    |     Process    |     Testimonials    |     Contact & Resume

 

 
 

My motivation is

  • to produce solutions created with informed design strategy

  • compose strong and compelling visuals for broad spectrum audiences

  • empathize with users by crafting simple and intuitive experiences 

 
 

 
SF DESIGN WEEK 2017  Take the Lead: Turn Ambition into Action with Design Thinking and Leadership Power Tools Led by  Shalini Sardana

SF DESIGN WEEK 2017
Take the Lead: Turn Ambition into Action with Design Thinking and Leadership Power Tools
Led by Shalini Sardana

my experience

I am a San Francisco based multidisciplinary designer with an enthusiastic focus in UX, product, visual design and other emerging technologies. 

In the course of my design career, I have worked for leading fortune 500 companies to drive major initiatives and see many projects through to launch. My previous opportunities have required me to demonstrate my leadership capacities, collaborative strengths and innovative creativity. I appreciate interactive design models, and though I work well in these kinds of environments, I also thrive as an independent self-starter.

I have a passion for being immersed in the full lifecycle of end to end projects. Whether I'm in the ground-level stages of discovery work, interacting with cross-disciplinary partners, gathering insights from user research or producing final deliverables, I'm fascinated by the learning, inspiration and rewards that come from these design phases.

Ultimately, I am always curious to question and then question some more. I embrace interactions with multiple groups of partners because I believe that there is much to learn from diverse perspectives. I honor user needs and make this a habitual practice and mindset in my daily work.

I am currently designing for ebay on the Managed Payments Intermediation team.

 

My skills

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Discover, Ideate, Test, Deliver

I strive to tackle problems from all stages of design and through to delivery.

 

FRAME & UNDERSTAND THE STORY

Effective communication is a fundamental method in framing the story. I aim to create a pitch that adequately addresses the problem(s) to solve, user audience, and possible solutions. To me, this sets the groundwork for discovery. Storytelling is critical in receiving buy-in from multiple stakeholders. Effective presentation establishes the tone for new potential impact, innovation, and enhancements.

EMPATHIZE, IDEATE, DEVELOP

At the core of great UX design, the customer is a prime focus. I strive to formulate a vision that will adhere to customers' needs and preferences. Through journey maps, wireframes, prototypes, and usability testing, I can more easily designate elements that capture the best solutions. With this customer-centric approach, conceptualization gradually evolves into new useful realities.

VISUALLY ENGAGE & SIMPLIFY

Sophisticated design helps users to identify with products while also establishing a strong brand voice and emotional value. Beyond the importance of competent interactions, strong visual hierarchy and consistency adds delight. My aspiration is to continually form compelling interfaces that are simple, elegant, approachable and unique. With this emphasis on creating strong visual design, the experience is further enriched.

 

 

Colleague reviews

Rich Szeto

"She really helped us push the product forward from integrating our standalone AppRemover application into the GEARSclient to wireframing the user flow of verifying the user to our Cloud layer to helping us fortify our design standards… she has accomplished way more than was expected of her design role in our small team."

 

I was the lead for Koren’s design role at OPSWAT so I have the honor of extolling her professional virtues in her appointment in our Marketing Team. OPSWAT is a suite of complex IT security solutions that serve government, banking, healthcare and other enterprise institutions that possess sensitive high value sets of data. These clients and partners require defensive measures to ensure their facilities and devices are compliant and safe from encroachment by sophisticated external parties. To this charge; we heaped on Koren shoulders; the responsibility of creating and refining the various presentation layers of our software and business. There are no small jobs as all task are interdependent on each other. With Koren’s inquisitorial nature, she asked great questions and really helped us push the product forward from integrating our standalone AppRemover application into the GEARSclient to wireframing the user flow of verifying the user to our Cloud layer to helping us fortify our design standards… she has accomplished way more than was expected of her design role in our small team. I should also comment on her intense focus on her work which is also complemented by her unflappable demeanor as she was unfazed by changing requirements, updated architecture and feedback by her colleagues, product managers, marketing managers etc., which really expressed her measure as a design professional who has just started on her career trajectory. I know that she will be an impactful associate to ANY team that is lucky enough to have her in their employ.

 

 
 
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Let’s start a conversation

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